Case study copywriting
Case studies give you a chance to show off.
Without making it look like you're trying to sell...
Case studies let you show not tell your potential customers just how good you really are.
A well-written marketing case study can answer a lot of questions a first-time buyer might have about your goods, your services and the way your business works.
They give you an authentic, credible way to show off.
All without necessarily trying to push for that instant sale...
What is a case study?
A case study describes an outstanding service you successfully provided - in detail.
They let you show that no challenge is too great for your company. Or they highlight one or more of the times when you went the extra mile for one of your clients. Did you:
Recently cater for a huge wedding or party?
Run a special event?
Overcome difficult hurdles to deliver a particular outcome?
Or simply perfectly execute a standard but interesting-sounding service?
Any of these is the perfect opportunity to write a marketing case study. They let you spread the word far and wide about the experience any client would get with you.
Do you have a service which would make the perfect subject for a study?
How we'll work together to write yours
"Ben... is one of the best copywriters I have ever worked with. Sales pages, blog post, ad copies - he does it all. I would definitely recommend his services."
"Ben has definitely got the talent to write."
Co-Founder and CEO,
"I've been working with Ben for over 4 years. I cannot recommend his services enough."
Talking the talk is more important than ever with this sort of content. Your case study needs to use the correct technical terminology for your industry and speak with your expert authority.
This means that:
Close collaboration is a must - or you'll need to send me all the relevant information
As usual, free revisions of the content are included - I work until you're happy
Together, we'll create a marketing case study which makes using you the obvious choice.
Why are marketing case studies so useful?
Picture the scene:
You're trying to decide whether you should use a company for the first time.
You check the reviews. They look okay.
Now, ideally, you'd ask a friend if the company would get their recommendation
In the absence of you having a friend who's used them, step forward case studies.
A study's authority only grows when you provide a way for a potential customer to get in touch with the client who was the study's subject.
Even if your potential client doesn't take you up on it, it adds an extra layer of credibility that you stand foursquare behind your services.
Do you need to find out more?
"What I have always been very impressed with is the fact that he is able to produce the high-quality content he does within such short deadlines - key with hot topics."
Digital PR Specialist,
First Online Solutions
"A cut above the copy we usually get."
Head of Design,
"He is a great copywriter and a lovely person to work with. We know we can always rely on Ben's professional knowledge and skills - so we can highly recommend him!"
Dial A Geek
Get in touch today
Do you have a question about case studies? When it comes to this kind of project, more contact is definitely better than less. Send an email to firstname.lastname@example.org with any questions you might have.
On a weekday, I'll get back to you within 24 hours. Then you'll know exactly where you stand.