Direct response copywriting services

Sales letters and emails call your potential clients to act. Now.


Direct response copywriting services get right to the heart of the issue.


This sort of content demands that your audience takes action now:


Whether that's to call you. To sign up for notifications. To download your app. To follow you on Facebook. Or to buy from you then and there.


It's not easy.


Deep research is usually needed to back up a smart subject line, hard-hitting headline, charismatic copy and a call to action which can't be ignored.


What sort of sales copy do you need?


Do you need a direct mail copywriter to:


  • Write you a killer sales letter?


  • Create a sales email which will really convert?

  • Draft an informative yet persuasive e-newsletter?


  • Design the text content for your direct mail brochure?

Perfect! This is the service you need. I've written all of the above for companies of all sizes.

Do you have a question?

"I've been working with Ben for over 4 years now.

I cannot recommend his services enough.

He's always been punctual delivering the content ordered and has always gone the extra mile of asking questions, researching and trying to understand the requirements of each project in-depth to deliver the highest quality of content possible in a timely fashion. I'd definitely recommend using his editorial services too."

The logo of a business which has used my direct response copywriting services

Dani Peleva

Managing Director, Local Fame

Get several alternative versions to choose from


Any sales letter or email writing services you get from me can include multiple final versions.

This is handy for at least two reasons:

  • You might want to target different segments of your audience

  • You may want a few different options to help you define your brand voice or tone

Alternatively, you might already have put a lot of work into selecting a single demographic or group to target - and in perfecting your tone.


If so, that's where I'll start and how I'll write.


Direct response copywriting services do better with research

There's a fine line to walk between inspiring your audience to take action and turning them off your brand entirely.


Behind the most compelling direct response copywriting is solid knowledge about:

  • What your goal is for your project (page clicks, newsletter sign-ups, customers to contact you?)

  • Who your target audience are (previous clients, cold contacts, their wants, their income?)


This is especially true for the widely despised direct mail letters, a.k.a. junk mail. The more I know, the better I'll be able to target your sales letters or emails to do their job.

Working together, we'll make sure that your sales emails and letters get read - not rubbished.

Do you need to find out more?

"Ben has been producing top quality content for

Fantastic Services for nearly 6 years


I have had the pleasure to work with him closely during this time. I personally learned a lot from him regarding wording, structuring and creating informative and attention-grabbing pieces of content. What I have always been very impressed with is the fact that he is able to produce the high-quality content he does within such short deadlines - key with hot topics."

Email writing services customer logo

Teodora Hristova

Digital PR Specialist, Fantastic Services


Sales letter and email writing rates

The number of words used in this content is usually far less than in other types of copywriting. But the demands in terms of creativity, precision and phrasing are incredibly high.


As always, it's best to get in touch to get a free quote.


Get in touch


Do you need a sales email which people will actually open? Or are you planning your next direct mail campaign and in need of a copywriter?


Send me a quick email or fill in the form and let me know.


On any weekday, you'll get a response within 24 hours. Then you can decide whether I can provide the direct respsonse copywriting services you're looking for.